GoHighLevel Feature Comparison: Every Plan, Side by Side
Filter by category, see exactly what you get on each plan
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| Feature | Starter $97/mo |
Best Value Unlimited $297/mo |
SaaS Pro $497/mo |
|---|---|---|---|
| Try Free → | Try Free → | Try Free → | |
| CRM | |||
| Contact Management | ✓ | ✓ | ✓ |
| Pipeline Management | ✓ | ✓ | ✓ |
| Custom Fields | ✓ | ✓ | ✓ |
| Smart Lists | ✓ | ✓ | ✓ |
| Opportunities | ✓ | ✓ | ✓ |
| Tasks | ✓ | ✓ | ✓ |
| Marketing | |||
| Email Marketing | ✓ | ✓ | ✓ |
| SMS Marketing | ✓ | ✓ | ✓ |
| Funnel Builder | ✓ | ✓ | ✓ |
| Website Builder | ✓ | ✓ | ✓ |
| Landing Pages | ✓ | ✓ | ✓ |
| Forms & Surveys | ✓ | ✓ | ✓ |
| Blog | ✓ | ✓ | ✓ |
| Social Media Planner | ✓ | ✓ | ✓ |
| AI & Automation | |||
| AI Conversation Bot | ✓ | ✓ | ✓ |
| AI Voice Agent | ✗ | ✓ | ✓ |
| Workflow Automation | ✓ | ✓ | ✓ |
| Trigger Links | ✓ | ✓ | ✓ |
| AI Content Generation | ✓ | ✓ | ✓ |
| Sales | |||
| Invoicing | ✓ | ✓ | ✓ |
| Payments | ✓ | ✓ | ✓ |
| Proposals & Estimates | ✓ | ✓ | ✓ |
| Calendar / Scheduling | ✓ | ✓ | ✓ |
| Memberships / Courses | ✓ | ✓ | ✓ |
| Integrations | |||
| Zapier | ✓ | ✓ | ✓ |
| API Access | ✗ | ✓ | ✓ |
| Webhooks | ✓ | ✓ | ✓ |
| Facebook / Instagram | ✓ | ✓ | ✓ |
| Google Business Profile | ✓ | ✓ | ✓ |
| QuickBooks | ✓ | ✓ | ✓ |
| Admin | |||
| Sub-Accounts | 3 max | Unlimited | Unlimited |
| White-Label | ✗ | ✗ | ✓ |
| Custom Domains | 1 | Unlimited | Unlimited |
| Client Billing | ✗ | ✗ | ✓ |
| Branded Desktop App | ✗ | ✗ | ✓ |
| Team Members | 1 | Unlimited | Unlimited |
| Reputation Management | ✓ | ✓ | ✓ |
| Try Free → | Try Free → | Try Free → | |
Which Plan Is Right for You?
The right GoHighLevel plan depends on how many clients or businesses you manage and whether you want to resell the platform under your own brand.
Starter ($97/mo)
Best for solo businesses, freelancers, and coaches who need a single sub-account. You get the full CRM, funnel builder, email and SMS marketing, scheduling, and AI conversation bot. The main limits are 3 sub-accounts, 1 custom domain, and 1 team member.
Unlimited ($297/mo)
Best for agencies managing multiple clients. Everything in Starter plus unlimited sub-accounts, unlimited team members, unlimited custom domains, API access, and AI voice agents. No per-seat charges mean you can scale without worrying about costs per client.
SaaS Pro ($497/mo)
Best for SaaS entrepreneurs who want to resell GoHighLevel as their own branded platform. Everything in Unlimited plus white-labeling (your own branding), custom client billing, and a branded desktop app. Set your own pricing and keep the difference.
Not sure? Take our plan quiz or use the pricing calculator to estimate your total monthly cost including add-ons.
Frequently Asked Questions
Both offer unlimited sub-accounts and features. SaaS Pro adds white-labeling (your own branding), custom client billing, and a branded desktop app — everything you need to resell GoHighLevel as your own SaaS platform.
Yes. You can upgrade from Starter to Unlimited or SaaS Pro at any time. Your data, contacts, and workflows transfer seamlessly. The 14-day free trial gives you full access to try before you commit.
No free plan, but all plans include a 14-day free trial with no credit card required. You get full access to every feature during the trial.
Try GoHighLevel Free for 14 Days
Full access to every feature during the trial — no credit card required. See the comparison for yourself.
Start Your Free Trial →