What is HighLevel AI?
HighLevel AI, also known as GoHighLevel, is an all-in-one AI-powered marketing and CRM platform built for digital marketing agencies, consultants, and small businesses. Founded in 2018 by Shaun Clark, HighLevel consolidates over 10 separate marketing tools into a single platform — including CRM and pipeline management, funnel and website building, email and SMS marketing, appointment scheduling, reputation management, and AI-powered automation. The platform's AI capabilities include a conversational AI chatbot that responds to leads via SMS, email, and webchat; an AI voice agent for inbound calls; AI-generated content for emails and campaigns; and intelligent workflow automations. HighLevel offers three pricing tiers starting at $97 per month, with a 14-day free trial requiring no credit card. Over one million businesses worldwide use GoHighLevel, and it holds a 4.6 out of 5 rating from more than 5,200 user reviews.
How Does GoHighLevel Work?
A deep look at the platform that is replacing agencies' entire tech stacks.
The All-in-One Approach
GoHighLevel was designed from the ground up to solve a specific problem facing marketing agencies: tool sprawl. Most agencies cobble together a stack of five to fifteen separate software products — a CRM like HubSpot or Salesforce, a funnel builder like ClickFunnels, an email platform like Mailchimp or ActiveCampaign, an SMS tool, a scheduling app like Calendly, a reputation management tool, and more. Each tool has its own login, its own billing, its own learning curve, and its own data silo. GoHighLevel replaces all of them with a single platform where everything is connected. Leads flow from your landing pages into your CRM, trigger automated follow-up sequences across email, SMS, and voice, and are tracked through a visual sales pipeline — all without switching between apps or manually syncing data.
Built-In AI Across the Platform
What sets GoHighLevel apart from other all-in-one platforms is the depth of its AI integration. Rather than bolting on a basic chatbot as an afterthought, HighLevel has embedded artificial intelligence across every major function of the platform. The AI conversation bot handles inbound leads across SMS, email, webchat, Instagram, and Facebook Messenger — responding within 60 seconds and booking appointments automatically. The AI voice agent answers phone calls with natural-sounding speech, qualifies callers, and schedules meetings. AI content generation helps create email campaigns, SMS sequences, ad copy, and funnel page content in seconds. And the workflow automation engine uses intelligent triggers and branching logic to orchestrate multi-channel campaigns without manual intervention. These AI features are available on all plans, not locked behind expensive enterprise tiers.
The White-Label SaaS Opportunity
One of GoHighLevel's most distinctive features is its white-label SaaS mode, available on the SaaS Pro plan at $497 per month. This allows agencies to fully rebrand the GoHighLevel platform — including the logo, colors, domain, and login page — and resell it to their own clients as a proprietary software product. Agencies set their own pricing, manage client subscriptions through built-in billing features, and deliver a fully branded experience. This model has enabled thousands of agencies to shift from a services-only business model into a scalable SaaS business, with many agency owners generating $10,000 to $100,000 or more per month in recurring SaaS revenue on top of their service fees.
What AI Features Does HighLevel Offer?
Not just chatbot gimmicks — real AI tools that save hours and close more deals every day.
AI Conversation Bot
The HighLevel AI conversation bot automatically responds to inbound leads across SMS, email, webchat, Instagram DM, and Facebook Messenger. When a prospect reaches out, the bot replies within 60 seconds with natural, contextual messages tailored to your business. It can answer common questions about your services, qualify leads based on criteria you define (such as budget, location, or timeline), and book appointments directly on your team's calendar — all without any human involvement. The bot operates around the clock, ensuring that no lead goes unanswered regardless of time zone or business hours. Users report that AI-handled leads convert at comparable rates to human-handled conversations because the speed-to-response advantage is so significant.
AI Voice Agent
The HighLevel AI voice agent acts as a virtual receptionist that answers inbound phone calls for your business. Using advanced natural language processing, the voice agent holds human-sounding conversations with callers — greeting them, asking qualifying questions, answering frequently asked questions about your services, and booking appointments directly on your calendar. You can customize the voice agent's script, personality, and qualification criteria to match your brand and sales process. The voice agent handles calls that would otherwise go to voicemail during busy periods, after hours, or on weekends, ensuring every call is answered and every potential lead is captured. It is especially valuable for service businesses, healthcare practices, and real estate teams where missed calls mean lost revenue.
AI Content Generation
GoHighLevel's AI content engine helps you create marketing content in seconds rather than hours. It can generate high-converting email campaigns, SMS message sequences, social media ad copy, funnel and landing page text, blog post drafts, and social media posts — all trained on patterns that drive engagement and conversions. You provide a brief description of your offer, audience, and desired tone, and the AI produces ready-to-use copy that you can edit, refine, and deploy. This is especially useful for agencies managing content across multiple client accounts, where creating unique, branded content at scale would otherwise require a large copywriting team.
Workflow Automation Engine
The HighLevel workflow automation engine lets you build sophisticated multi-step, multi-channel marketing sequences using a visual drag-and-drop builder — no coding required. You can create automations triggered by virtually any event: a form submission, a missed call, a new appointment booking, a pipeline stage change, a tag being added, or a specific date. Each workflow can branch with if-then logic, sending different messages through different channels based on lead behavior. For example, a single workflow might send an immediate SMS confirmation, follow up with an email two hours later, assign the lead to a sales rep, wait for a response, and escalate to a phone call if no reply is received within 24 hours.
AI Reporting and Analytics
GoHighLevel's AI-powered reporting automatically surfaces which campaigns, funnels, lead sources, and marketing channels are driving actual revenue for your business. Rather than manually digging through data, the platform highlights your top-performing campaigns, identifies underperforming channels, and provides actionable insights on where to focus your budget. The reporting dashboard tracks key metrics including cost per lead, conversion rates at each pipeline stage, revenue attribution by source, email and SMS performance, and appointment show rates. For agencies managing multiple client accounts, you can view aggregate performance across all clients or drill down into individual account metrics from a single dashboard.
AI Appointment Scheduling
HighLevel's scheduling system goes far beyond a basic calendar link. The platform offers customizable booking pages, round-robin assignment across team members, automated confirmation and reminder sequences via SMS and email, timezone detection, buffer times between appointments, and integration with Google Calendar and Outlook. The AI layer adds intelligent scheduling — the conversation bot and voice agent can negotiate appointment times with leads in real time, handle rescheduling requests, send pre-appointment preparation materials, and follow up with no-shows automatically. This significantly reduces the administrative overhead of managing appointments and decreases no-show rates by ensuring leads receive multiple touchpoints before their scheduled time.
Reputation Management AI
GoHighLevel includes built-in reputation management tools that help businesses monitor, generate, and respond to online reviews. The platform can automatically send review requests to customers via SMS or email after a purchase, appointment, or service completion. It monitors your Google Business Profile and other review platforms for new reviews and alerts you in real time. The AI assists in crafting professional responses to both positive and negative reviews, helping you maintain a strong online reputation without spending hours manually managing reviews. For agencies, this is a high-value service offering — many agencies charge clients a separate monthly fee for reputation management that HighLevel handles automatically.
AI-Powered Funnel and Website Builder
The GoHighLevel funnel and website builder is a full drag-and-drop page editor that lets you create landing pages, multi-step sales funnels, membership sites, and complete websites without writing code. The builder includes a library of pre-designed templates for various industries — from real estate to dental practices to coaching businesses — and AI-assisted copy generation that helps you write compelling headlines, calls to action, and page content. You can set up A/B split testing to optimize conversion rates, connect custom domains, add tracking pixels, and integrate payment forms. Pages are hosted on HighLevel's infrastructure with SSL certificates included, and load times are optimized for search engine performance.
Who Is GoHighLevel Best For?
The platform serves a wide range of businesses, but some get more value than others.
Digital Marketing Agencies
HighLevel's primary audience. Agencies use it to manage all their client campaigns from one dashboard, eliminate tool sprawl, and offer white-labeled software to clients as an additional revenue stream. The sub-account system lets agencies keep each client's data, funnels, and automations completely separate while managing everything from a single agency-level login.
Small Business Owners
Local businesses like plumbers, contractors, restaurants, and retail shops use HighLevel to consolidate their marketing into one affordable platform. Instead of paying separately for a CRM, email tool, website builder, and scheduling app, they get everything for $97 per month. The AI conversation bot is especially valuable for small businesses that lack the staff to respond to every lead immediately.
Real Estate Professionals
Real estate agents and teams rely on HighLevel's speed-to-lead capabilities. The AI bot responds to property inquiries in seconds, qualifies buyers and sellers, and books showings automatically. The CRM pipeline tracks deals from first contact through closing. Automated follow-up sequences nurture leads over weeks and months until they are ready to transact.
Coaches and Consultants
Coaches, course creators, and consultants use HighLevel's funnel builder to create opt-in pages and sales funnels, the scheduling system to book discovery calls, the membership site feature to deliver course content, and the automation engine to nurture leads through a long sales cycle. The AI content tools help produce social media posts, emails, and ad copy at scale.
SaaS Entrepreneurs
Entrepreneurs use HighLevel's white-label SaaS mode to launch their own branded marketing platform without building software from scratch. They customize the interface, set their own pricing, and sell subscriptions to their target market. This is one of the most popular paths to building a recurring-revenue SaaS business with minimal technical investment — you are reselling proven software, not building and maintaining your own.
Healthcare and Dental Practices
Medical and dental offices use HighLevel for automated appointment reminders (which dramatically reduce no-show rates), two-way SMS communication with patients, review generation after visits, and the AI voice agent to handle after-hours calls. HighLevel offers HIPAA compliance features for eligible plans, though practices should confirm their specific configuration meets compliance requirements.
How Much Does GoHighLevel Cost?
Three straightforward plans. No hidden fees. 14-day free trial on all plans.
GoHighLevel offers three pricing tiers designed to scale with your business. The Starter plan at $97 per month is ideal for individual business owners and small teams getting started with the platform. The Unlimited plan at $297 per month removes all caps on sub-accounts and contacts, making it the go-to choice for growing agencies managing multiple clients. The SaaS Pro plan at $497 per month adds full white-label capabilities and SaaS billing features for agencies that want to resell the platform as their own branded software. All three plans include a 14-day free trial with no credit card required, giving you full access to explore the platform before committing. Annual billing discounts are also available.
For individual businesses and small teams getting started.
- CRM & Pipeline Management
- Funnel & Website Builder
- Email & SMS Marketing
- Calendar & Appointment Booking
- AI Conversation Bot
- Workflow Automations
- Reputation Management
- Reporting Dashboard
For agencies managing multiple clients. Unlimited everything.
- Everything in Starter
- Unlimited Sub-Accounts
- Unlimited Contacts
- API Access
- Branded Desktop App
- AI Voice Agent
- Membership & Course Hosting
- Advanced Permissions
White-label the entire platform and resell it as your own SaaS.
- Everything in Unlimited
- Full White-Label SaaS Mode
- SaaS Billing & Rebilling
- Custom Branded Login Page
- AI Employee Add-ons
- Priority Support
- Custom Domain & Branding
- Client Subscription Management
Compared to using separate tools for the same functionality, HighLevel saves most agencies between $500 and $2,000 per month. A typical pre-HighLevel stack might include HubSpot CRM ($800+/mo), ClickFunnels ($147/mo), Calendly ($12/mo), ActiveCampaign ($150+/mo), Twilio ($50+/mo), and a reputation management tool ($100+/mo) — totaling well over $1,200 per month. GoHighLevel replaces all of these starting at $97 per month while adding AI capabilities that most of those individual tools do not offer.
How Does GoHighLevel Compare to Competitors?
A detailed breakdown of how HighLevel stacks up against the most common alternatives.
GoHighLevel's primary advantage over competitors is breadth. While most marketing platforms excel in one or two areas, HighLevel covers the full spectrum of marketing, sales, and operations tools in a single platform. This eliminates the need for multiple subscriptions, reduces data fragmentation, and enables automations that span across channels — something that is difficult or impossible when using separate tools connected through third-party integrations. The comparison below shows how HighLevel's feature set and pricing compare to four of the most commonly considered alternatives.
| Feature | GoHighLevel | HubSpot | ClickFunnels | ActiveCampaign |
|---|---|---|---|---|
| CRM & Pipeline | ✓ | ✓ | Basic | ✓ |
| Funnel Builder | ✓ | ✗ | ✓ | ✗ |
| AI Chatbot / SMS Bot | ✓ | Add-on | ✗ | ✗ |
| AI Voice Agent | ✓ | ✗ | ✗ | ✗ |
| Email Marketing | ✓ | ✓ | ✓ | ✓ |
| SMS Marketing | ✓ | Add-on | ✗ | Add-on |
| Appointment Scheduling | ✓ | ✓ | ✗ | ✗ |
| Reputation Management | ✓ | ✗ | ✗ | ✗ |
| Membership / Courses | ✓ | ✗ | ✓ | ✗ |
| White-Label SaaS | ✓ | ✗ | ✗ | ✗ |
| Starting Price | $97/mo | $800+/mo | $147/mo | $49+/mo |
HighLevel vs HubSpot
HubSpot is a well-established CRM and marketing automation platform, but its professional-tier features start at around $800 per month — more than eight times HighLevel's entry price. HubSpot does not include a funnel builder, AI conversation bot, AI voice agent, SMS marketing, or white-label SaaS mode. HubSpot offers a more polished interface and stronger native reporting, making it a good fit for enterprise companies with large budgets. However, for agencies and small businesses seeking an affordable all-in-one solution with AI capabilities, GoHighLevel delivers significantly more value per dollar.
HighLevel vs ClickFunnels
ClickFunnels is primarily a funnel and landing page builder starting at $147 per month, while GoHighLevel is a complete marketing platform starting at $97 per month that includes funnel building plus CRM, email and SMS marketing, appointment scheduling, AI tools, and more. ClickFunnels does not include a CRM, AI chatbot, voice agent, SMS marketing, or white-label capabilities. GoHighLevel's funnel builder is comparable in functionality with drag-and-drop editing and a large template library. For businesses that need more than just funnels, GoHighLevel provides significantly more features at a lower price point.
HighLevel vs ActiveCampaign
ActiveCampaign is a strong email marketing and automation platform starting at around $49 per month, but its pricing scales quickly as your contact list grows. ActiveCampaign excels at email deliverability and has a powerful automation builder, but it does not include funnel building, website hosting, appointment scheduling, AI conversation bots, AI voice agents, reputation management, or white-label SaaS capabilities. For businesses primarily focused on email marketing, ActiveCampaign is a solid choice. For businesses that want an all-in-one platform with broader capabilities, GoHighLevel covers more ground.
HighLevel AI Pros and Cons
An honest look at what HighLevel does well and where it falls short.
✓ Pros
- Massive cost savings — Replaces 10+ separate marketing tools for $97 to $497 per month, saving most agencies $500 to $2,000 per month versus their previous tech stack.
- AI tools are genuinely useful — The conversation bot and voice agent deliver real results. Speed-to-lead improvements alone can significantly increase conversion rates.
- White-label SaaS is unique — No other major platform offers the ability to fully rebrand and resell as your own software product, creating a new recurring revenue stream.
- Active community and support — The official Facebook community has over 100,000 members sharing templates, workflows, and strategies. 24/7 live chat support is included.
- 14-day free trial with no credit card — Low-risk way to evaluate the platform fully before committing any money.
- Rapid feature development — HighLevel ships new features and improvements on a weekly basis, making it one of the most actively developed platforms in the space.
- Unlimited contacts on higher plans — Unlike many competitors that charge per-contact pricing, the Unlimited and SaaS Pro plans have no contact limits.
✗ Cons
- Steep learning curve — The platform is extremely feature-rich, which means new users can feel overwhelmed during the first one to two weeks. Plan for dedicated setup time.
- Interface can feel cluttered — With so many tools under one roof, the dashboard and navigation can feel crowded compared to simpler, single-purpose applications.
- Phone and SMS costs are extra — GoHighLevel uses Twilio for SMS and voice, which means you pay per-message and per-minute fees on top of your subscription. These costs are generally small but can add up at scale.
- Email deliverability requires proper setup — Like any email marketing platform, getting good inbox placement requires configuring SPF, DKIM, and DMARC authentication on your sending domain. This is standard practice but not automatic.
- Not ideal if you only need one tool — If you only need email marketing or only need a CRM, a dedicated single-purpose tool may be simpler and cheaper. HighLevel's value is strongest when you are replacing multiple tools.
Bottom line: GoHighLevel is best suited for marketing agencies, consultants, and multi-service businesses that want to consolidate their marketing stack into a single AI-powered platform. Its combination of breadth, AI capabilities, and the white-label SaaS opportunity make it a compelling choice for anyone spending $200 or more per month on separate marketing tools. The learning curve is real but manageable, and the 14-day free trial gives you enough time to determine if the platform is the right fit before you spend anything.
What Do Users Say About GoHighLevel?
GoHighLevel holds a 4.6 out of 5 rating across major software review platforms from over 5,200 user reviews. The most commonly praised aspects are the platform's breadth of features, cost savings compared to using separate tools, the AI conversation bot's impact on lead response time, and the white-label SaaS opportunity. The most common criticisms are the initial learning curve, interface complexity, and the need for additional Twilio costs for SMS and voice features.
"We cancelled HubSpot, Calendly, ClickFunnels, and ActiveCampaign. HighLevel replaced all of them for a fraction of the price. The AI booking bot alone paid for the subscription in the first week."
"We white-labeled HighLevel and now charge our clients $297/mo for our own platform. We went from agency to SaaS company overnight. Best business decision we have ever made."
"The AI conversation bot handles 80% of our inbound leads without any human intervention. Our response time went from hours to seconds. Conversion rate doubled."
"As a real estate team, lead follow-up speed is everything. HighLevel AI responds to every inquiry within seconds and books showings automatically. Our conversion rate is up 40% since switching."
"HighLevel has a bit of a learning curve, but once you get past the first two weeks it becomes indispensable. The all-in-one approach saves us over $1,200 per month compared to our old stack."
"We run a dental practice and HighLevel transformed our patient acquisition. Automated appointment reminders cut no-shows by 35%, and the review request feature has brought us from 45 to over 200 Google reviews in six months."
Frequently Asked Questions About HighLevel AI
HighLevel AI, also known as GoHighLevel, is an all-in-one AI-powered marketing and CRM platform built for digital marketing agencies, consultants, and small businesses. Founded in 2018 by Shaun Clark, it consolidates over 10 separate marketing tools into a single platform including CRM, funnel building, email and SMS marketing, appointment scheduling, and AI-powered automations. Pricing starts at $97 per month with a 14-day free trial.
GoHighLevel is the official name of the HighLevel platform. It is an all-in-one marketing, sales, and CRM platform that helps agencies and businesses manage their entire marketing operations from a single dashboard. The platform includes tools for CRM and pipeline management, funnel and website building, email and SMS marketing, appointment scheduling, reputation management, and AI-powered automation. GoHighLevel is commonly referred to as HighLevel, HighLevel AI, or simply GHL.
GoHighLevel can replace your CRM (such as Salesforce or HubSpot), email marketing platform (such as Mailchimp or ActiveCampaign), funnel builder (such as ClickFunnels), appointment scheduler (such as Calendly), SMS marketing tool, website builder, reputation management software, social media scheduling tool, membership and course platform, invoicing tool, and call tracking system. Most agencies report saving between $500 and $2,000 per month in software costs by consolidating everything into GoHighLevel.
GoHighLevel offers three pricing tiers. The Starter plan costs $97 per month and includes CRM, funnel builder, email and SMS marketing, calendar booking, and the AI conversation bot. The Unlimited plan costs $297 per month and adds unlimited sub-accounts, unlimited contacts, API access, and a branded desktop app. The SaaS Pro plan costs $497 per month and includes full white-label SaaS capabilities, SaaS billing and rebilling, AI employee add-ons, and priority support. All plans include a 14-day free trial with no credit card required.
Yes, GoHighLevel offers a 14-day free trial that gives you access to the full platform with no commitment and no credit card required. During the trial you can explore all core features including the AI conversation bot, funnel builder, CRM, email and SMS marketing, and appointment scheduling. This gives you plenty of time to set up your first campaigns and test the platform before committing to a paid plan.
GoHighLevel includes several AI-powered features: an AI Conversation Bot that responds to leads via SMS, email, and webchat within 60 seconds and books appointments automatically; an AI Voice Agent that answers inbound calls, qualifies leads, and schedules appointments using natural-sounding speech; AI Content Generation for creating emails, SMS campaigns, ad copy, and funnel content; Workflow Automation with visual drag-and-drop if-then logic; AI Reporting that surfaces revenue-driving campaigns; AI-powered appointment scheduling with automated reminders; and Reputation Management AI that monitors and responds to online reviews.
The HighLevel AI conversation bot automatically responds to inbound leads across SMS, email, webchat, Instagram DM, and Facebook Messenger. When a lead reaches out, the bot responds within 60 seconds with contextual, natural-sounding messages. It can answer common questions about your services, qualify leads based on criteria you define, and book appointments directly on your calendar without any human intervention. The bot works 24 hours a day, 7 days a week, ensuring no lead goes unanswered regardless of time zone or business hours.
The HighLevel AI voice agent is an AI-powered virtual receptionist that answers inbound phone calls for your business. It uses natural language processing to have human-sounding conversations with callers, qualify them as leads based on your criteria, answer frequently asked questions about your services, and book appointments directly on your team's calendar. You can customize the voice agent's script, personality, and qualification questions to match your brand and sales process.
Yes, white-labeling is one of GoHighLevel's most distinctive features. On the SaaS Pro plan at $497 per month, you can fully rebrand the entire platform with your own logo, domain, colors, and branding, then resell it to your clients at whatever price you choose. Many agencies charge their clients between $297 and $997 per month for their white-labeled version, creating a recurring SaaS revenue stream. This allows agencies to transition from trading time for money into building a scalable software business.
GoHighLevel SaaS mode, available on the SaaS Pro plan at $497 per month, allows you to white-label the entire GoHighLevel platform and resell it as your own branded software product. You can set your own pricing, manage your clients' subscriptions through built-in billing and rebilling features, and deliver a fully branded experience with your own logo, domain, and custom login page. This enables agencies to build a recurring SaaS revenue stream, with many agency owners charging their clients between $297 and $997 per month for access to their white-labeled platform.
GoHighLevel's CRM provides a visual pipeline management system where you can track leads and deals through customizable stages. Each contact record stores the full conversation history across all channels including SMS, email, phone calls, and webchat. You can create custom fields, tags, and smart lists to segment your contacts. The CRM integrates directly with the platform's marketing tools, so you can trigger automated follow-up sequences, assign leads to team members, track deal values, and see exactly which marketing source generated each lead.
Yes, GoHighLevel includes a full drag-and-drop website and funnel builder. You can create landing pages, multi-step sales funnels, membership sites, and complete websites without writing code. The builder includes a library of pre-built templates for various industries, AI-assisted copy generation, A/B split testing, and custom domain support. Pages are hosted on GoHighLevel's infrastructure and you can connect your own domain names. The builder supports custom CSS and JavaScript for advanced customization.
Yes, GoHighLevel includes a full email marketing system. You can create and send email campaigns, build automated email sequences and drip campaigns, design emails using a visual drag-and-drop editor or HTML templates, segment your audience with tags and smart lists, track open rates, click rates, and conversions, and use AI to generate email content. Email sending is handled through integrated providers including Mailgun, and you can configure custom sending domains and SPF/DKIM authentication for optimal deliverability.
Yes, GoHighLevel is well-suited for small businesses, especially those that are currently paying for multiple separate marketing tools. The Starter plan at $97 per month gives small businesses access to a CRM, funnel builder, email and SMS marketing, appointment scheduling, and the AI conversation bot. For a small business spending $50 to $200 per month across several different tools, GoHighLevel can consolidate everything into one platform at a comparable or lower price point while adding AI automation capabilities.
GoHighLevel is very popular among real estate professionals. The platform's AI conversation bot can respond to property inquiries within seconds, qualify buyer and seller leads automatically, and book showings or consultations on the agent's calendar. Real estate teams use the CRM pipeline to track leads from first contact through closing, the funnel builder to create property landing pages, and the automated follow-up sequences to nurture leads that are not yet ready to act. The speed-to-lead advantage is especially valuable in real estate where the first agent to respond often wins the client.
GoHighLevel and HubSpot both offer CRM and marketing automation, but they differ significantly in pricing, target audience, and features. HubSpot's Marketing Hub starts at around $800 per month for professional-tier features, while GoHighLevel starts at $97 per month. GoHighLevel includes a funnel builder, SMS marketing, AI conversation bot, AI voice agent, appointment scheduling, and white-label SaaS mode, none of which are included in HubSpot's core offering. HubSpot offers stronger native reporting and a more polished interface. GoHighLevel is generally the better choice for agencies and small businesses seeking an affordable all-in-one solution.
ClickFunnels is primarily a funnel and landing page builder starting at $147 per month, while GoHighLevel is a complete marketing platform starting at $97 per month that includes funnel building plus CRM, email marketing, SMS, appointment scheduling, AI tools, and more. ClickFunnels does not include a CRM, AI chatbot, voice agent, SMS marketing, or white-label capabilities. GoHighLevel's funnel builder is comparable in functionality to ClickFunnels with drag-and-drop editing and template libraries. For businesses that need more than just funnels, GoHighLevel provides significantly more value at a lower price.
Yes, GoHighLevel integrates with a wide range of third-party tools. It has native integrations with Stripe and PayPal for payments, Twilio for SMS and voice, Mailgun for email sending, Google Calendar and Outlook for scheduling, Facebook and Instagram for ads and messaging, Google My Business for reputation management, Zoom for video meetings, and WordPress for websites. The platform also offers an open API on the Unlimited and SaaS Pro plans, plus support for Zapier and Make (formerly Integromat) for connecting to thousands of additional apps.
GoHighLevel offers HIPAA compliance features for healthcare businesses on eligible plans. Healthcare providers, dental practices, and other covered entities can request a Business Associate Agreement (BAA) from HighLevel. However, HIPAA compliance depends on how you configure and use the platform, so healthcare businesses should review their specific use case with HighLevel support and their own compliance advisors to ensure all requirements are met.
GoHighLevel provides 24/7 live chat and email support for all paid plans, with priority support available on the SaaS Pro plan. The platform also offers an extensive knowledge base with tutorials, video walkthroughs, and setup guides. One of the strongest support resources is the official GoHighLevel Facebook community, which has over 100,000 members who share templates, strategies, and troubleshooting advice. HighLevel also hosts regular webinars and has a certification program for agencies. SaaS Pro users receive dedicated onboarding support.