HighLevel AI Pricing Explained: Plans, Hidden Costs & Real Monthly Totals

Every GoHighLevel plan includes the core platform: CRM, funnels, email marketing, SMS, scheduling, and the AI conversation bot. The differences come down to capacity limits, API access, white-labeling, and advanced SaaS capabilities. Here is how they compare feature by feature.[1]

The Starter plan gives solo operators everything they need to run marketing for a single business. Once you manage clients, the Unlimited plan removes the sub-account cap and adds API access for custom integrations. The SaaS Pro tier is specifically designed for agencies that want to rebrand and resell the platform under their own name and domain.

GoHighLevel acts as a platform layer, but it relies on third-party services for SMS delivery, voice calls, and high-volume email sending. These costs are usage-based and billed separately from your subscription. The amounts vary widely depending on your message volume, but here is what to expect.

Twilio (SMS & Voice)

GoHighLevel uses Twilio as its primary SMS and voice infrastructure provider. You create a Twilio account, connect it to GoHighLevel, and pay Twilio directly based on usage. SMS messages cost approximately $0.0079 per segment for outbound messages in the US.[2] Inbound SMS is approximately $0.0079 per segment as well. Voice calls cost around $0.013 per minute for outbound and $0.0085 per minute for inbound.[3] A local phone number runs about $1.15 per month.

GoHighLevel also offers LC Phone, its own built-in telephony option that simplifies setup by removing the need to manage a separate Twilio account. LC Phone pricing is slightly higher per message than raw Twilio rates, but the convenience may be worth it for users who prefer a single dashboard.

Mailgun (Email Sending)

For email marketing at scale, GoHighLevel integrates with Mailgun as its recommended email delivery provider. Mailgun offers a free tier of 100 emails per day, but most businesses will need a paid plan. Mailgun pricing starts at approximately $0.80 per 1,000 emails on the Foundation plan.[4] If you send 10,000 emails per month, that adds roughly $8 to your bill. At 50,000 emails per month, expect around $35.

A2P 10DLC Registration

If you send business SMS in the United States, carriers now require A2P 10DLC (Application-to-Person 10 Digit Long Code) registration. This involves a one-time brand registration fee of approximately $4 and a campaign registration fee of $15.[2] There is also a recurring monthly fee of around $2 per registered campaign. This is a carrier-level requirement, not a GoHighLevel-specific charge, and it applies to any platform that sends business text messages.

Premium Workflow Actions

Most workflow actions in GoHighLevel are included with your plan. However, certain premium actions — such as AI-powered content generation within workflows, advanced conditional logic, and some third-party triggers — may carry small per-execution fees. These are typically fractions of a cent per action and only affect high-volume users running thousands of automated sequences per month.

The base subscription is just part of the picture. Below are three common usage scenarios with estimated total costs. These figures are based on typical usage patterns we have observed across real accounts. Your actual costs will depend on message volume, email frequency, and how heavily you use voice calling.

For the solo practitioner, the all-in cost of roughly $115/mo replaces what would typically require a CRM ($50+/mo), a funnel builder ($97–$147/mo), an email platform ($20–$50/mo), a scheduling tool ($10–$15/mo), and an SMS service ($20+/mo) when purchased separately. Even with the add-on costs, GoHighLevel tends to be significantly cheaper than running the same stack with individual tools.

For the small agency on the Unlimited plan, the estimated $360/mo covers unlimited client sub-accounts. Compare that to paying $50–$100 per client per month across separate CRM and marketing tools, and the math favors GoHighLevel as soon as you have three or more clients on the platform.

Choose Starter ($97/mo) If...

You are a solo business owner, freelancer, or small team that manages marketing for a single business. The Starter plan gives you the full platform — CRM, funnels, email and SMS, AI bot, scheduling, and workflow automations — without the features designed for multi-client agencies. This is the right starting point if you want to test GoHighLevel before committing to a higher tier, or if you simply do not need sub-accounts for multiple clients.[1]

Choose Unlimited ($297/mo) If...

You are a marketing agency, consultant, or service provider managing multiple clients. The Unlimited plan removes the sub-account cap, gives you unlimited contacts, adds API access for custom integrations, and includes the branded desktop app. Most agencies start here because the per-client economics work out well: at $297/mo for the platform plus modest add-on costs, you can profitably serve five, ten, or fifty clients from a single dashboard. If you charge clients $200–$500/mo for your marketing services, this plan pays for itself with just one or two clients.[1]

Choose SaaS Pro ($497/mo) If...

You want to white-label GoHighLevel and sell it as your own branded software product. The SaaS Pro plan lets you rebrand the entire platform — custom domain, login page, logo, colors — and resell it to your clients at whatever price you set using built-in subscription billing. Many agencies charge their clients $297–$997/mo for access to their white-labeled platform, creating a recurring SaaS revenue stream. This plan makes sense only if you want to move beyond service delivery into building a software business.[1]

Not Sure? Start With Starter

All plans include a 14-day free trial with no credit card required. If you are uncertain, start with the Starter plan. You can upgrade at any time from your billing settings, and the transition is seamless — your data, workflows, and configurations carry over. There is no penalty for starting small and scaling up.

GoHighLevel positions itself as an all-in-one replacement for multiple marketing tools. To understand whether the pricing is competitive, it helps to compare it against the platforms it aims to replace. Below is a side-by-side comparison of GoHighLevel Starter against HubSpot Marketing Hub Professional, ClickFunnels, and ActiveCampaign.

The comparison makes GoHighLevel's value proposition clear for agencies and multi-channel marketers. HubSpot Marketing Hub Professional offers excellent reporting and a polished interface, but its starting price of approximately $800/mo[5] is over eight times the cost of GoHighLevel Starter, and it still lacks a native funnel builder, SMS marketing, AI conversation bot, and reputation management.

ClickFunnels at $147/mo[6] is a strong funnel builder, but it does not include a CRM, SMS marketing, AI chatbot, or scheduling. You would need to add those tools separately, which quickly pushes total costs well past GoHighLevel's price.

ActiveCampaign starts at around $49/mo[7] for its Plus plan, making it the most affordable option in this comparison. However, it focuses primarily on email marketing and automation. It lacks a funnel builder, does not include an AI conversation bot, has no reputation management, and does not offer white-labeling. For businesses that only need email automation, ActiveCampaign is a solid, focused tool. For those who need a broader platform, GoHighLevel covers far more ground.