Which GoHighLevel Plan Is Right for You?
Answer 6 quick questions — get a personalized plan recommendation in 60 seconds
This page contains affiliate links. Full disclosure.
Understanding the 3 GoHighLevel Plans
Starter — $97/month
The Starter plan is the entry point for solo entrepreneurs, freelancers, and small businesses. You get the full CRM, email and SMS marketing, funnel and website builder, appointment scheduling, workflow automation, and the AI conversation bot. The only real limitation is a single sub-account, meaning it is built for one business. If you are just getting started or running one brand, Starter covers everything you need at the lowest price point.
Unlimited — $297/month
Unlimited removes the sub-account cap, making it the go-to plan for agencies managing client accounts. You also unlock API access for custom integrations, white-label capabilities so you can brand the platform as your own, and priority support. If you manage more than one client or need deeper technical integrations, Unlimited is where most agencies land.
SaaS Pro — $497/month
SaaS Pro is designed for entrepreneurs who want to resell GoHighLevel as their own branded software platform. You get everything in Unlimited plus automated billing, a SaaS configurator to set your own pricing tiers, and the ability to charge clients $197-497+ per month under your brand. With just 2-3 paying clients, the plan typically pays for itself and generates profit.
Frequently Asked Questions
Starter ($97/mo) is best for beginners. It includes all core features like CRM, email, SMS, funnels, scheduling, and AI chatbot. Start here and upgrade when you need more. There is no feature lockout on Starter other than the single sub-account limit, so you get the same powerful platform at the lowest price.
Upgrade to Unlimited ($297/mo) when you manage multiple clients or need unlimited sub-accounts, the API, and white-label capabilities. If you are running an agency and onboarding more than one client, Unlimited eliminates per-seat limits and lets you grow without hitting caps.
SaaS Pro is worth it if you want to resell GoHighLevel as your own branded SaaS platform. With clients paying $197-497/mo each, you only need 2-3 clients to cover the cost and start profiting. It includes automated billing, a SaaS configurator, and full white-label control.
Try GoHighLevel Free for 14 Days
See if GoHighLevel fits your business. Full access to every feature during the trial — no credit card required.
Start Your Free Trial →