When someone asks an AI assistant “who’s the best [service] near me,” the assistant reads dozens of sources in seconds and answers with one, two, or three names. The mechanism it uses is the same in every industry — but what it reads, and the language customers use, is specific to your trade. Pick your industry below.
Roofing companies
Replacement, storm damage, inspections — getting found when a roof fails.
Read the guide →Law firms
Personal injury, family, estate — being the firm AI names, within the rules.
Read the guide →Gyms & fitness studios
Memberships, training, classes — becoming the gym AI suggests.
Read the guide →The through-line
Every one of these guides comes back to the same four moves: keep your business facts identical everywhere they appear, earn reviews that name the specific service, get present in the directories and sources assistants actually read for your trade, and write pages that answer customer questions in plain, quotable text. The details differ; the discipline doesn’t. If you want the concepts first, start with what answer engine optimization is and why assistants recommend so few businesses.