How to Use GoHighLevel with WordPress
Keep your WordPress site. Add GoHighLevel's CRM, forms, chatbot, and automation on top. Here's exactly how to connect them.
This guide contains affiliate links. If you sign up through our links, we may earn a commission at no extra cost to you. Full disclosure.
Summary: You do not need to replace your WordPress site with GoHighLevel. Use WordPress for your main website, content, and SEO. Use GoHighLevel for CRM, lead capture forms, chat widgets, calendars, and marketing automation. This guide covers 5 ways to connect them, a comparison of both website builders, recommended plugins, and a quick setup checklist.
Why Use Both Together?
WordPress and GoHighLevel serve different purposes, and using both gives you the best of each platform without compromise.
WordPress excels at content, SEO, and flexible design. It powers over 40% of the web for good reason: thousands of themes, plugins for virtually any functionality, full control over your site structure, and deep SEO capabilities through plugins like Yoast and RankMath. If your business relies on blog content, organic traffic, or complex site functionality, WordPress is hard to beat.
GoHighLevel excels at CRM, lead capture, automation, and follow-up. It consolidates your CRM, email and SMS marketing, appointment scheduling, pipeline management, AI chatbot, and workflow automation into a single platform. Instead of stitching together five or six separate tools, GoHighLevel handles the entire post-lead-capture workflow.
The common setup: WordPress runs your main website (content, blog, service pages, SEO). GoHighLevel runs your marketing automation (forms feed into CRM, chatbot captures leads after hours, automated email/SMS sequences follow up, calendars book appointments). The two systems connect through embed codes, webhooks, and shared tracking.
5 Ways to Connect GoHighLevel with WordPress
Here are the most practical integration methods, from simplest to most advanced.
1. Embed GoHighLevel Forms on WordPress Pages
How it works: Create a form in GoHighLevel (contact form, quote request, appointment request). Copy the embed code. In WordPress, add a Custom HTML block to any page and paste the code. The form renders directly on your WordPress page.
Step-by-step:
- Create your form in GoHighLevel. Go to Sites > Forms > Create New Form. Design your form with the fields you need (name, email, phone, message, service type). Set up any automation triggers on submission.
- Copy the embed code. Click the form's share/embed icon. Select "Embed Code" and copy the HTML/JavaScript snippet.
- Add to WordPress. Edit the page where you want the form. Add a "Custom HTML" block (in the Gutenberg editor) or use the Text tab in the Classic Editor. Paste the embed code and publish.
Use cases: Contact forms, quote request forms, appointment request forms on any WordPress page.
Benefit: Every submission goes directly into the GoHighLevel CRM and can trigger automation workflows (confirmation emails, SMS follow-ups, pipeline stage changes) without any additional configuration.
2. Add the GoHighLevel Chat Widget
How it works: GoHighLevel provides an AI-powered chat widget that you can install on your WordPress site. It appears as a small chat bubble in the corner of every page, ready to capture leads, answer questions, and book appointments around the clock.
Step-by-step:
- Get the chat widget script. In GoHighLevel, go to Sites > Chat Widget. Customize the widget appearance (colors, greeting message, avatar). Copy the embed script.
- Add to WordPress. Install the "Insert Headers and Footers" plugin (or WPCode). Go to Settings > Insert Headers and Footers. Paste the chat widget script in the "Footer" section. Save.
- Test it. Visit your WordPress site in an incognito window. The chat bubble should appear on every page. Send a test message to confirm it reaches your GoHighLevel conversations inbox.
Use case: 24/7 AI chatbot on every page of your WordPress site.
Benefit: Captures leads after hours, answers common questions automatically, and books appointments directly into your GoHighLevel calendar. Every conversation is logged in your CRM.
3. Embed GoHighLevel Calendar/Booking
How it works: GoHighLevel's calendar system generates an embeddable booking widget. Visitors can select a date and time, fill in their details, and book directly from your WordPress page.
Step-by-step:
- Create and configure your calendar. In GoHighLevel, go to Calendars > Create Calendar. Set your availability, appointment duration, buffer times, and confirmation settings.
- Get the embed code. Open the calendar settings and click the embed/share option. Copy the iframe or JavaScript embed code.
- Add to a WordPress booking page. Create a dedicated "Book a Consultation" or "Schedule a Demo" page in WordPress. Add a Custom HTML block and paste the embed code. Publish.
Use case: Let visitors book consultations, demos, or service appointments directly from your WordPress site.
Benefit: Bookings are fully integrated with GoHighLevel CRM. Each booking automatically triggers confirmation emails, reminder SMS sequences, and adds the contact to the appropriate pipeline stage.
4. Use GoHighLevel Landing Pages Alongside WordPress
How it works: Instead of embedding GoHighLevel elements into WordPress, you run GoHighLevel's funnel/landing page builder on a subdomain. Your main site stays on WordPress; your marketing pages live on GoHighLevel.
Domain setup example:
Subdomain Configuration
Keep your main WordPress site on your root domain and point a subdomain to GoHighLevel for dedicated marketing pages.
- yourdomain.com → WordPress (main site)
- go.yourdomain.com → GoHighLevel funnels
- offer.yourdomain.com → GoHighLevel landing pages
- book.yourdomain.com → GoHighLevel booking page
Use case: Dedicated landing pages for ad campaigns, promotions, lead magnets, and sales funnels.
Benefit: GoHighLevel pages are built for conversion and natively connected to your CRM and automation. No plugins, no embed codes. Visitors who convert on a GoHighLevel page are immediately in your pipeline with follow-up sequences running.
5. Connect via Webhooks and Zapier
How it works: WordPress form plugins (Gravity Forms, WPForms, Contact Form 7) can send data to GoHighLevel via webhooks. Alternatively, Zapier acts as a bridge between WordPress events and GoHighLevel actions.
Example workflows:
Webhook and Zapier Integration Examples
Connect WordPress events to GoHighLevel actions for seamless data flow between the two platforms.
- WPForms submission → Create GHL contact
- WooCommerce purchase → Add to GHL pipeline
- New WP user registration → Trigger GHL onboarding sequence
- Gravity Forms entry → Tag and assign in GHL CRM
- WordPress comment → Notify via GHL SMS
- Course completion (LearnDash) → Move GHL pipeline stage
Use case: WordPress e-commerce purchase triggers adding the customer to a GoHighLevel pipeline and launching an onboarding email/SMS sequence. Or a WordPress form submission creates a CRM contact and triggers a follow-up workflow.
Benefit: Full flexibility. Any event on your WordPress site can trigger any action in GoHighLevel, without replacing either platform.
WordPress vs GoHighLevel Website Builder
Both platforms can build websites, but they have different strengths. Here is a side-by-side comparison to help you decide where to build what.
| Feature | WordPress | GoHighLevel |
|---|---|---|
| Content/Blog | Excellent | Basic |
| SEO | Excellent (Yoast, RankMath) | Good |
| Landing Pages | Good (with plugins) | Excellent |
| Forms | Good (with plugins) | Built-in, CRM-connected |
| E-commerce | Excellent (WooCommerce) | Limited |
| Chatbot | Requires plugin | Built-in AI chatbot |
| CRM Integration | Requires plugin/API | Native |
| Hosting | Self-hosted or managed | Included |
| Customization | Unlimited | Template-based |
Verdict: Use WordPress for your main site, blog, and content-heavy pages. Use GoHighLevel for landing pages, funnels, and lead management. You get the full power of both platforms without their individual limitations.
Recommended WordPress Plugins for GoHighLevel Integration
These plugins make the connection between WordPress and GoHighLevel smoother. None are required, but each one eliminates friction in the integration process.
Essential Plugins
Install these on your WordPress site to simplify GoHighLevel embed codes and data connections.
- Insert Headers and Footers (WPCode) — paste GHL chat widget scripts and tracking codes into your site header/footer without editing theme files
- WPForms or Gravity Forms — WordPress form plugins with webhook add-ons that can send submission data directly to GoHighLevel
- Pretty Links — manage and track affiliate/referral links, useful for GoHighLevel referral tracking across your WordPress content
Quick Setup Checklist
Follow these steps to get GoHighLevel connected to your WordPress site in under an hour.
- Sign up for a GoHighLevel free trial. Start a 14-day free trial at gohighlevel.com. No credit card required. This gives you access to the CRM, forms, chat widget, calendars, and automation builder.
- Install the "Insert Headers and Footers" plugin on WordPress. Go to Plugins > Add New in your WordPress dashboard. Search for "WPCode" or "Insert Headers and Footers." Install and activate.
- Create your first GoHighLevel form and embed it on a WordPress page. In GoHighLevel, build a contact or lead capture form. Copy the embed code. In WordPress, add a Custom HTML block to a page and paste it.
- Add the GoHighLevel chat widget to your WordPress footer. In GoHighLevel, go to Sites > Chat Widget and copy the script. In WordPress, paste it into the Footer section of Insert Headers and Footers. Save.
- Set up a GoHighLevel calendar and embed it on your booking page. Create a calendar in GoHighLevel with your availability. Copy the embed code. Create a "Book Now" page in WordPress and paste the code.
- Create your first automation workflow. In GoHighLevel, build a workflow triggered by form submission. Add actions: send confirmation email, send SMS follow-up, add contact to pipeline, assign to team member. This closes the loop from WordPress lead capture to automated follow-up.
Frequently Asked Questions
No. You can keep your WordPress site and use GoHighLevel for marketing automation, CRM, and lead capture. Embed GoHighLevel forms, chatbots, and calendars directly into your WordPress pages. Many businesses run WordPress for content and GoHighLevel for lead management.
Yes. GoHighLevel generates embed codes for forms, surveys, and calendars. Copy the HTML/JavaScript snippet and paste it into a WordPress page using the Custom HTML block or a plugin like Insert Headers and Footers.
It depends on your needs. GoHighLevel's builder is simpler and faster for landing pages and funnels, but WordPress is better for content-heavy sites, blogs, SEO, and complex functionality. Many users keep WordPress for their main site and use GoHighLevel for dedicated landing pages and funnels. The comparison table above breaks down the strengths of each platform.
In GoHighLevel, go to Sites > Chat Widget and copy the embed script. In WordPress, add the script to your theme's footer using a plugin like Insert Headers and Footers (WPCode), or paste it directly into your theme's footer.php file. The chatbot will appear on every page of your site automatically.
Try GoHighLevel Free for 14 Days
Test the CRM, forms, chat widget, calendar booking, and full automation suite alongside your WordPress site. No credit card required.
Start Your Free Trial →Affiliate link — we may earn a commission if you subscribe.