Agency Pricing Calculator
Figure out what to charge clients — based on your real costs, time, and desired profit margin
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Check each service you offer. Each adds estimated hours to your monthly time per client.
| Clients | Mo. Revenue | Mo. Profit | Annual Profit |
|---|---|---|---|
| 5 | $6,625 | $2,650 | $31,800 |
| 10 | $13,250 | $5,300 | $63,600 |
| 20 | $26,500 | $10,600 | $127,200 |
| 50 | $66,250 | $26,500 | $318,000 |
How GoHighLevel Makes Agency Pricing Easier
Most agencies struggle with pricing because their costs are unpredictable. When you are paying per-seat charges for every SaaS tool across every client, your margins get eaten alive as you scale. One extra Zapier task, one extra Mailchimp contact tier, and suddenly your "profitable" client is break-even.
GoHighLevel changes this dynamic with flat-rate pricing. On the Unlimited plan ($297/mo), you get unlimited sub-accounts. That means client #1 and client #50 cost you the same base subscription. Your per-client cost is mostly your time and a small amount of Twilio usage — both of which you can estimate and control.
This predictability is why agencies using GoHighLevel tend to have higher profit margins than those juggling 5-10 separate tools per client. You know your costs upfront, so you can price confidently.
The SaaS Pro Advantage
The SaaS Pro plan ($497/mo) unlocks an entirely different business model. Instead of just offering services, you can resell GoHighLevel as your own branded software. White-label the platform, set your own price, and charge clients a monthly subscription for access.
Most agencies charge $197–$497/mo per client for their white-labeled platform. At $297/mo per client, you only need 2 clients to cover your SaaS Pro subscription. Every client after that is pure profit on the software side — before you even factor in your service retainer.
This creates two revenue streams: the monthly service retainer (what this calculator helps you price) plus a software subscription fee. Combined, agencies regularly hit $1,000+/mo per client with healthy 50%+ margins.
Frequently Asked Questions
Most agencies charge $1,000–$5,000/mo depending on the scope of services. Our calculator factors in your actual costs, time investment, and desired profit margin to give you a data-driven price. The key is knowing your real cost per client (tools + time) and applying a margin that sustains growth without pricing yourself out of the market.
30–50% is the healthy range for marketing agencies. Below 30% and you are at risk of burnout or one bad client tanking your profitability. Above 50% is achievable with automation and efficient processes — especially when using a platform like GoHighLevel that consolidates your tool costs into a single predictable subscription.
Yes. The SaaS Pro plan ($497/mo) lets you white-label GoHighLevel and charge clients whatever you want for access. Most agencies charge $197–$497/mo per client for their branded platform, making it profitable with just 2–3 clients. This creates a recurring software revenue stream on top of your service retainer.
Build Your Agency on GoHighLevel
Flat-rate pricing. Unlimited sub-accounts. White-label ready. Start your 14-day free trial and see why agencies are switching.
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